How memory and storage have supported the digital evolution

Stepping back in technology time

This is most true of the digitisation of media, culture, and the arts, a major revolution that has taken place in only a few years. I have a plastic crate full of VHS tapes in my loft that attest to the death of physical media. There are many factors that have led to today’s consumption model for music, movies, and other digital products such as computer games, which surely at this point must be accepted as a major emerging form of artistic expression.

When I first purchased a digital camera in around 2002, its removable memory card (no cloud uploads) could fit around 90 – 100 photos at a mighty 3.2 megapixels. This meant that while it was a massive leap up from a roll of Kodak film, I still had to think a bit about whether it was worth pressing the shutter. Today of course, 4K video at 120 frames per second can be captured with a mid-range mobile phone, with no need for a separate camera. The processor has a lot to do with it, as does software, but it is memory chips that do the other bits of heavy lifting.

As we moved from 8-bit chipsets to today’s common use of 64-bit architecture, Kingston’s advances in memory and storage manufacturing have kept pace with this terrific cycle of growth. Thinking about the next phase in our technological growth, it seems clear that Artificial Intelligence will be one of the major engines, bringing analytical and predictive abilities to everyday technology.

Technology supporting the future

Just as integrated circuits have been optimised for specific purposes such as PC CPUs, dedicated graphics cards or controllers for industrial machinery, achieving high performance in the sphere of Artificial Intelligence requires high performance memory and storage. Kingston is already at the forefront of memory and storage for the requirements of Artificial Intelligence (AI), machine learning and IoT.

And what of storage, which might be in danger of being considered unglamorous by comparison? As with memory, there has been a major shift in the understanding of what storage really means, towards thinking of data as an asset, as well as a liability. The new wave of data-related legislation, from the GDPR to the California Consumer Protection Act and others, means that most organisations need a new strategy around the various data lifecycles and related processes. Storage is not the passive receptacle for data that it once was – we now need storage to be secure, replicated, encrypted and organised.

The early 2020s was a time of seemingly unending crisis for many around the world. However, let us consider how much we are helped by technology when it comes to making the best efforts, we can be meaningfully closer to each other, both in business and within our communities and families.

For more than 30 years, Kingston has been integral to the IT backbone of companies. Kingston continue to invest millions in the development and testing of its memory and storage products to support future technology to enable AI, IoT and TechforGood initiatives.

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